Expand your campaign for less cost than postage!
What is Marketing Edge?
Instead of sending out just a traditional postcard the Marketing Edge program combines your direct mail piece with 7 digital technologies to create a digital marketing experience that increases your return on investment by reaching your target audience from multiple sources simultaneously.
How does it work?
Your direct mail pieces are mailed out to your mailing list. Then Marketing Edge touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign's performance in real-time!
The Marketing Edge program is comprised of 7 digital technologies geared towards getting you the best results. These 7 technologies include:
- SocialMatch – Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered
- Mail Tracking – Track and record exactly when your mailing hits mailboxes on a per piece level
- QR Codes – Find out how many people scan the code and go to your website, optional personalized QR codes for even more information on who's interested
- Informed Delivery – Your mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS
- Call & Text Tracking – Real time updates and recordings of every call you’ve received as a result of your mailing
- Online Follow-Up – After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website
- Social Media Follow-Up – Continue the touch points of your ads by displaying them on Facebook and Instagram feeds
This is the base package, there are more features to further expand your online marketing campaign with GeoFencing Google advertising, YouTube Ads, Lead gathering from who visitis your website, and more!
Contact us today for a demo!